About Us

Nokhbat Al Jamal Commercial Company launched in early 2022 with an ambitious vision to elevate the pet food and supplies sector in the Kingdom of Saudi Arabia and the wider region, firmly believing that animal welfare reflects the quality of life itself.

The company proudly houses two prominent brands: “Loqma” and “MR CAT”, which together represent a blend of quality, innovation, and trust. While “Loqma” embodies the philosophy of integrated, healthy nutrition with its 100% natural products free from preservatives and artificial flavors, “MR CAT” represents specialized cat care through a balanced feeding experience with delicious taste and high nutritional value, manufactured using the latest global technologies.

We at Nokhbat Al Jamal are proud to hold licenses from the Saudi Food and Drug Authority (SFDA) and the Ministry of Environment, Water, and Agriculture, ensuring all our products are designed and produced according to the highest safety and quality standards, reaching the consumer with complete confidence and high reliability.

Within a short period, the company has built a distribution network extending to over 2,900 points of sale within the Kingdom, established strategic partnerships with many leading brands, and maintains a strong digital presence on global e-commerce platforms with broad regional and local reach.

As part of global expansion, Nokhbat Al Jamal entered the Qatari and Kuwaiti markets in 2024, followed by Iraq, Bahrain, and Lebanon in 2025. Promising plans are underway to enter Jordan and the UAE soon, solidifying its position as a Saudi brand that embodies local creativity with global standards.

Our Vision

We strive to establish our position as a trusted strategic partner in the pet food and supplies sector by providing high-quality products that meet market needs and enhancing our presence through diverse distribution channels covering various regions of the Kingdom and Gulf countries, reflecting our commitment to excellence and sustainable innovation.

Our Mission

We are committed to providing integrated and healthy food for pets, manufactured according to the highest standards of quality and safety. We aim to enhance their health and well-being and meet their owners’ aspirations through products that combine nature, technology, and trust.

Our Values

• Quality: We guarantee products with global specifications that meet the highest safety standards.

• Innovation: We continuously seek development in our ingredients and production methods.

• Trust: We build long-term relationships with our customers and partners based on credibility.

• Sustainability: We insist on responsible practices that preserve the environment and support sustainable development.

• Customer First: We place the needs of pet owners at the heart of everything we do.

Our Products

• Nokhbat Al Jamal Commercial Company, through its brands “Loqma” and “MR CAT”, offers a range of carefully designed products to meet the needs of pet cats at all life stages.

• The company relies on its Research and Development department to formulate products that balance nutritional value and delicious taste, ensuring animals receive the best levels of nutrition.

• We manufacture products from 100% natural raw materials, free from preservatives and artificial flavors, while adhering to the latest global manufacturing technologies.

• All our products are subject to the highest global quality and safety standards, with meticulous monitoring to ensure consistent levels of nutrition and flavor in every production batch.

• Through this commitment, the company aims to provide healthy and safe products that support the animal’s growth, activity, and well-being, making them the ideal choice for every owner seeking quality and trust.

Our Brands

Nokhbat Al Jamal takes pride in offering two trusted brands that meet the needs of pets in the fields of food and healthcare.

Pet Food
Among our leading brands in the pet food sector, we present “MR CAT” and “Loqma”, guaranteeing your pets healthy and nutritious meals designed according to the highest standards to meet their various nutritional needs with utmost care and attention.

Export

Since the launch of its export department in mid-2024, Nokhbat Al Jamal Commercial Company has been committed to expanding its business scope, reflecting Saudi excellence and the professionalism of our products. Through this expansion, the company aims to present Loqma products with global standards in pet nutrition, while maintaining the quality and reliability that distinguish the Saudi brand.

The company took its first export steps to Qatar and Kuwait in 2024, establishing its position as a trusted Saudi brand, then expanded in 2025 to include Iraq, Bahrain, and Lebanon.

Nokhbat Al Jamal is currently working to complete its plan to enter the markets of Jordan, the United Arab Emirates, and the rest of the Middle East, reflecting its commitment to local excellence and enhancing Saudi Arabia’s international presence, in line with the objectives of Saudi Vision 2030 in supporting national brands and expanding their exports across the region and the world.

Sectoral Reach & Strategic Partnerships

• Comprehensive coverage including more than 2,900 points of sale across various regions of the Kingdom.

• Dealing with over 2,000 key clients through retail and wholesale channels.

• Continuous regional expansion to include Gulf and Middle Eastern countries.

Hypermarket Sector

• Strategic partnerships with major chains such as: Panda, Al Danub, Bin Dawood, Manuel.

Supermarket Sector (Class A)

• Wide coverage including over 1,200 key clients and more than 1,400 active branches.

Pet Supplies Sector

• Presence in over 800 specialized stores across the Kingdom.

E-commerce Platforms Sector

• Strategic partnerships and digital coverage with: Amazon, Noon, Hunger Station, Kita.

Discount Stores Sector

• Presence in over 250 branches serving wide segments of consumers.

Pharmacy Sector

• Strategic partnerships with: Al Nahdi Pharmacies, Y-Brand.

What Distinguishes Us

• 100% natural products free from preservatives and artificial flavors.

• Manufacturing using the latest global technologies and high quality and safety standards.

• Continuous focus on research and development to provide the best nutritional value for pets.

• A trusted Saudi brand representing quality, trust, and innovation.

• Extensive coverage including thousands of points of sale and local/regional strategic partnerships.

• Strong presence in international markets with a commitment to expanding Saudi brand exports.

• Products tailored for each life stage of cats to meet nutritional needs and ensure proper growth.

Contact Us

• Email: communications@beautyelite.co

• Sales Email: Sales@beautyelite.co

• Export Email: Export@beautyelite.co